The Trusted Homeowner Advocate

Our mission is to champion homeowners, providing the tools, insights, and support needed to care for their homes, protect their investments, and create lasting value. Guided by unwavering advocacy and a commitment to exceptional service, we simplify complexity, turn uncertainty into confidence, and unlock opportunities for long-term wealth and growth.

How we think

Our Philosophy

Everything we do centers on experience.

We focus on crafting experiences that are thoughtful and considered, moving beyond mere transactions, ensuring every interaction is meaningful and aligned with our customers' best interests.

OUR TEAM

James Choe

Founder

Jessie Casner

CO-FOUNDER

Nick Khoe

CO-FOUNDER

A Thoughtful Company

A platform for modern living. At Thoughtful, we connect and integrate the most essential services for your home — real estate, technology and trade services — under one house of trusted brands. "Thoughtful" isn't just a name; it's an embodiment of our culture, reflecting our commitment to thinking, doing, and delivering in a way that leaves a lasting, positive impression on our valued customers.